Development of a new digital campaign for the hairstyling brand Wellaflex by Wella. The challenge was to drive long term brand building and premiumize it by improving the current perception of Wellaflex core products.
Development of a new digital campaign for the hairstyling brand Wellaflex by Wella. The challenge was to drive long term brand building and premiumize it by improving the current perception of Wellaflex core products as well as gaining a new, younger category by launching 3 new dry shampoos.
Development of a new digital campaign for the hairstyling brand Wellaflex by Wella. The challenge was to drive long term brand building and premiumize it by improving the current perception of Wellaflex core products.
Development of a new digital campaign for the hairstyling brand Wellaflex by Wella. The challenge was to drive long term brand building and premiumize it by improving the current perception of Wellaflex core products.
Development of a new digital campaign for the hairstyling brand Wellaflex by Wella. The challenge was to drive long term brand building and premiumize it by improving the current perception of Wellaflex core products.
role // art direction | content creator | supervision post production
credits // agency Select World | photographer Tobias Lundkvist | BTS photographer Laia Benavides | videographer Hector Ferreno | makeup Peter Schell | styling Claudia Englmann | creative direction Mirja Jacobs
role // art direction | content creator | supervision post production
credits // agency Select World | photographer Tobias Lundkvist | BTS photographer Laia Benavides | videographer Hector Ferreno | makeup Peter Schell | styling Claudia Englmann | creative direction Mirja Jacobs
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© 2024 annasarahschneider.de
© 2024 annasarahschneider.de
© 2024 annasarahschneider.de
© 2024 annasarahschneider.de