Development of a global 360° campaign for Koleston by Wella, the retail brand section for hair colors. With a new product launch called "Luminous Nights Collection" we worked with influencers for the different markets. Testimonial for Brazil was the singer Ivete Sangalo, for the mexican market we chose Jacky Bracamontes, TV show host and soap opera star to represent Koleston.
Development of a global 360° campaign for Koleston by Wella, the retail brand section for hair colors. With a new product launch called "Luminous Nights Collection" we worked with influencers for the different markets. Testimonial for Brazil was the singer Ivete Sangalo, for the mexican market we chose Jacky Bracamontes, TV show host and soap opera star to represent Koleston.
role // concept development | art direction | supervision post production
credits // agency Select World | director TVC Olivier Venturini | photographer Reno Mezger | make-up Peter Schell | hair Gregory Kaoua | styling Claudia Hofmann | creative direction Mirja Jacobs
role // concept development | art direction | supervision post production
credits // agency Select World | photographer + videographer Tobias Lundkvist | makeup Peter Schell | styling Claudia Englmann | creative direction Mirja Jacobs
role // concept development | art direction | supervision post production
credits // agency Select World | director TVC Olivier Venturini | photographer Reno Mezger | make-up Peter Schell | hair Gregory Kaoua | styling Claudia Hofmann | creative direction Mirja Jacobs
© 2024 annasarahschneider.de
© 2024 annasarahschneider.de
© 2024 annasarahschneider.de
© 2024 annasarahschneider.de
© 2024 annasarahschneider.de