The task was to translate the brand’s essence into a communication idea that strenghtens the image to increase its premiumness and the brand equity to relaunch Annayake.

The task was to translate the brand’s essence into a communication idea that strenghtens the image to increase its premiumness and the brand equity to relaunch Annayake.

role // concept development | design 
credits // agency Select World | art direction on set Dominik Auer | creative direction Lenci Yan 

role // concept development | design
credits // agency Select World |
art direction on set Dominik Auer |
creative direction Lenci Yan