Wella Deluxe is a premium care and styling retail brand mainly presented in Germany. The launch of the new product line up was the opportunity to bring to life a new visual identity in form of a digital campaign.

role // creative lead on set | art direction moving content
credits // agency Select World | photographer Patrick Houi | videographer Ali Zigeli | art direction Eda Cakirki | hair Sven Bensemann | makeup Peter Schell | styling Philipp Junker