Development of a new digital campaign for the product launch of 3 dry shampoos by hairstyling brand Wellaflex by Wella. The challenge was to gain new users by entering a new category and by emotionally connecting with a younger spectrum of the audience to sustain future business growth (combining functional and emotional benefits).
Development of a new digital campaign for the hairstyling brand Wellaflex by Wella. The challenge was to drive long term brand building and premiumize it by improving the current perception of Wellaflex core products as well as gaining a new, younger category by launching 3 new dry shampoos.
role // art direction | content creator | supervision post production
credits // agency Select World | photographer Tobias Lundkvist | BTS photographer Laia Benavides | videographer Hector Ferreno | makeup Peter Schell | styling Claudia Englmann | creative direction Mirja Jacobs
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© 2024 annasarahschneider.de
© 2024 annasarahschneider.de
© 2024 annasarahschneider.de
© 2024 annasarahschneider.de