Launch of the new shade palette "Color Switch Pastelicious Collection", an expansion of Londa Professional's semi permanent hair color products. The task was to develop and visualize a communication idea that would present both the product and the brand in a playful way.

role // concept development | art direction | supervision post production
credits // agency Select World | photographer Markus Pritzi | styling Isabel Thiery | make-up Peter Schell | hair Bert Kietzerow & Caroline Kim | creative director Will Matthews