Launch of a new semi-permanent colour with 7 shades to complete the colour portfolio of the hair brand Londa Professionals. The task was to create and visualise a holistic 360° concept that brings the new colour proposition across different touchpoints with different key messages for hairdressers and end consumers.

role // concept development | art direction | supervision post production
credits // agency Select World | photographer Markus Pritzi | styling Isabel Thiery | make-up Peter Schell | hair Bert Kietzerow & Caroline Kim | creative director Will Matthews